Wondering how to increase conversions to grow your business?
Blog content for higher traffic, and email marketing for greater loyalty.




what I offer
Brand Voice
✨ Get clear on your target audience
✨ Hone in on a tone that suits and works
✨ Build a cheat sheet of do's & don't 's
✨ Strategise on how to bring your brand voice to life
Content Strategy
✨ Bring your content to life
✨ With a high-performing strategy
✨ Bringing brand awareness, loyalty and conversion
Search Engine Optimised Content
💙 Strategic use of keywords
💙 To get to Google's top ranks
💙 Meta descriptions
💙 Alt descriptions
email marketing that gets you clicks
💙 Email revenue will increase 64% in the next four years (statista)
💙 Reach your audience more personally through email
Coordination and Collaboration
✨ Email design and input
✨ Blog and e-guide layout
✨ You don't have to do a thing!
Make e-mail marketing your #1 converter

Guaranteed ROI through:
🔥 Compelling copy that brings your audience in, and authentic, consistent copy that keeps your audience in
🔥 Effective CTAs that boost your brand awareness
🔥Search engine optimised blog content that keeps you top of Google
🔥Catchy headlines that open emails and get users on your website
🔥Keep your customers up to date to build brand familiarity and loyalty
What does it look like? here are some success cases
Awareness & Loyalty-building emails
E.g. 63% open rate over one year;
60% open email flow, with 31% of them clicking


SEO that ranks your blog content in google
E.g. Top 10 Google search for key term

Story-telling is absolutely key. It's no longer simply about the product, but also the story behind the product.
Don't take my word for it...
Capu isn’t just a copywriter – she’s a marketer, strategist, and innovator. She’ll understand your business with depth and passion, and translate it into the brand voice you need. Capu’s expertise in effective marketing strategies and copywriting shines through, as she balances engaging content with search engine optimisation. Her third-party perspective and understanding of the fashion industry is invaluable. I very much look forward to continuing working together!

Our email marketing has been our best asset since Capu took over it. Our campaigns and flows consistently convert and get traffic to our website. 100% recommend!

Capu was phenomenal. Fast, professional and passionate. She did a thorough job of understanding my business and really stepped into the shoes of my customers, even though she was not personally part of this demographic. I especially appreciated how she approached copywriting from a business minded perspective, and gave me advice on how to structure CTAs, subject lines and even word counts to optimise in line with my business goals. I couldn’t recommend Capu highly enough.

Capu's amazing energy and sharp mind makes her an absolute pleasure to work with. She always has a new idea, a solution, or simply an encouraging anecdote for your business. She transformed our marketing strategy, and is an excellent editorial writer on top of that.
I'd hire her again in a flash! So take my advice, do it before I can.

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I specialise in a few sectors...
So whilst I’ve written in many fields, from the film industry, to gaming, and real estate, I specialise in:
- FemTech
- ClimateTech & Sustainability
- Tech
- Wellness
- Beauty & Fashion
- Travel
Check out my sector-specific portfolios below!
Get your content working for you
Make blog & Email Marketing your #1 lead converters-
Brand voice development
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Content strategy
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Three blog posts/ months
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High converting weekly newsletter
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Search Engine Optimisation (SEO)
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Social media tag lines
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Monthly analysis and strategy development
Book a Call
Book 15 mins to discuss the package features. Please tell me a bit about your project!
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