fashion copywriter
I led LV's 1,800 sqm Maison opening, from negotiations to opening, during my two years in Chengdu.

I have 3 years’ experience working with fashion brands, including Louis Vuitton, Moncler, Byredo, Hollister, Saint Laurent, and ba&sh.

I worked in close collaboration to ensure brands’ success in the leading shopping malls in China, contributing to brands’ global and local strategies. 

In short: I know what matters for fashion brands, and what appeals to your customers. I combine my fashion and writing experience to create the best content and copy for fashion brands.

Fashion Portfolio Highlights

copywriter for culthread

Leading sustainable fashion E-commerce

As culthread's lead copywriter and content writer, I write the Web Copy, Product Descriptions, Blog Posts, and all PR-related docs.

freelance journalism

The China Project, leading media about china

I write editorial about Luxury in China. From brands, to cosmetics, I analyse how the Chinese luxury market is changing.

Hotdogs Harnesses, Pet Fashion E-Commerce

60+% newsletter open rate & 42% conversion on landing page

Great Reviews

Founder & CEO
Read More
Capu isn’t just a copywriter – she’s a marketer, strategist, and innovator. She’ll understand your business with depth and passion, and translate it into the brand voice you need. Capu’s expertise in effective marketing strategies and copywriting shines through, as she balances engaging content with search engine optimisation. Her third-party perspective and understanding of the fashion industry is invaluable. I very much look forward to continuing working together!
Amaka Uchegbu
Amaka Uchegbu
Read More
Capu was phenomenal. Fast, professional and passionate. She did a thorough job of understanding my business and really stepped into the shoes of my customers, even though she was not personally part of this demographic. I especially appreciated how she approached copywriting from a business minded perspective, and gave me advice on how to structure CTAs, subject lines and even word counts to optimise in line with my business goals. I couldn’t recommend Capu highly enough.
Sunny Fan
Sunny Fan
Co-Founder & CEO
Read More
I'm always mind blown by the creative taglines and blog ideas that Capu works with. A true wordsmith, who can easily zoom out and see the bigger picture. I'm sure Capu will pepper in some ideas for your business too. She's super knowledgeable about everything marketing-related and website design. Highly, highly recommend!