The word “sustainability” has truly become a buzzword.

My definition is that of the UN: the 12 sustainable development goals. That means that I consider organisations making active steps towards these goals to be sustainable.

The problem for many consumers is “how can we tell if an organisation is actually sustainable?” Amidst lots of greenwashing, its hard to tell. I help organisations that are truly making a difference express their message and explain their mission on sustainability authentically, clearly and engagingly.

Sustainability Portfolio

Amazing Reviews

culthread
culthread
Founder & CEO
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Capu isn’t just a copywriter – she’s a marketer, strategist, and innovator. She’ll understand your business with depth and passion, and translate it into the brand voice you need. Capu’s expertise in effective marketing strategies and copywriting shines through, as she balances engaging content with search engine optimisation. Her third-party perspective and understanding of the fashion industry is invaluable. I very much look forward to continuing working together!
Amaka Uchegbu
Amaka Uchegbu
CEO
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Capu was phenomenal. Fast, professional and passionate. She did a thorough job of understanding my business and really stepped into the shoes of my customers, even though she was not personally part of this demographic. I especially appreciated how she approached copywriting from a business minded perspective, and gave me advice on how to structure CTAs, subject lines and even word counts to optimise in line with my business goals. I couldn’t recommend Capu highly enough.
Sunny Fan
Sunny Fan
Co-Founder & CEO
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I'm always mind blown by the creative taglines and blog ideas that Capu works with. A true wordsmith, who can easily zoom out and see the bigger picture. I'm sure Capu will pepper in some ideas for your business too. She's super knowledgeable about everything marketing-related and website design. Highly, highly recommend!
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