tech copywriter
I led European Student Startups 2017-2018

I’ve worked with Tech since 2016, primarily through the start-up ecosystem.

During my Master’s in Beijing, I studied Tech and Innovation Policy, all the while working in an accelerator and VC. 

I was then a contributor to Technode, leading media about Tech in China, for three years. 

It’s hard to explain what has taken engineers over a year to build. I get it – and that’s what I’m here for. I’ve worked with DeepTech engineers, civil engineers, and mechanical engineers, to understand what they do, and turn it into a clear and compelling story.

Tech Portfolio Highlights

freelance journalism

Leading Media about tech in china

I write editorial content about MNC tech innovation, PropTech, and Tech culture in China

climate tech copywriter

Dovetail Climate, Leading ClimateTech Solution for Financial investors

Content writing - breaking down the complex technology and industry of Dovetail into digestible, compelling articles.

great copy for uche

UCHE guru, AI solution for black hair

Newsletter writing - explaining AI solutions to potential customers.

Great Reviews

Founder & CEO
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Capu isn’t just a copywriter – she’s a marketer, strategist, and innovator. She’ll understand your business with depth and passion, and translate it into the brand voice you need. Capu’s expertise in effective marketing strategies and copywriting shines through, as she balances engaging content with search engine optimisation. Her third-party perspective and understanding of the fashion industry is invaluable. I very much look forward to continuing working together!
Amaka Uchegbu
Amaka Uchegbu
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Capu was phenomenal. Fast, professional and passionate. She did a thorough job of understanding my business and really stepped into the shoes of my customers, even though she was not personally part of this demographic. I especially appreciated how she approached copywriting from a business minded perspective, and gave me advice on how to structure CTAs, subject lines and even word counts to optimise in line with my business goals. I couldn’t recommend Capu highly enough.
Sunny Fan
Sunny Fan
Co-Founder & CEO
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I'm always mind blown by the creative taglines and blog ideas that Capu works with. A true wordsmith, who can easily zoom out and see the bigger picture. I'm sure Capu will pepper in some ideas for your business too. She's super knowledgeable about everything marketing-related and website design. Highly, highly recommend!