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FemTech

Femtech copywriter
Empowering women through better mental & physical health

I’ve founded two women’s networks, which gave me a deep understanding of what discussions and resources are lacking for women. 

Volunteering and fundraising for period poverty NGOs in Morocco and Nigeria, I see first hand the negative impact of taboos and shame around women’s health.

I’m deeply passionate about women’s health and wellbeing, and use my skills to advance that in my work with FemTech brands. 

Check out my linkedIn for FemTech posts

Wellness Portfolio Highlights

menstrual cycle e-guide

Understand Your Cycle

🩸Empowering women with the knowledge to love their menstrual cycle.🩸 A comprehensive guide to your menstrual cycle: - the science behind what's happening in your body - how it impacts your daily life - period product pros and cons - contraceptives, how they work and what the options are - other period and contraception topics

web copy plan your baby

Fertility FemTech Startup Web Copy

Plan Your Baby helps couples conceive through fertility and pregnancy packages. They focus on the 13 most common causes of infertility, for which IVF or intrusive processes are not necessary.

peppy health contributor

Menopause-related content for Peppy Health

Convincing women to support their employees with menopause support through articles and e-guides.

Web Copy
Blog Content
Published Article
Newsletter

Great Reviews

culthread
culthread
Founder & CEO
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Capu isn’t just a copywriter – she’s a marketer, strategist, and innovator. She’ll understand your business with depth and passion, and translate it into the brand voice you need. Capu’s expertise in effective marketing strategies and copywriting shines through, as she balances engaging content with search engine optimisation. Her third-party perspective and understanding of the fashion industry is invaluable. I very much look forward to continuing working together!
Amaka Uchegbu
Amaka Uchegbu
CEO
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Capu was phenomenal. Fast, professional and passionate. She did a thorough job of understanding my business and really stepped into the shoes of my customers, even though she was not personally part of this demographic. I especially appreciated how she approached copywriting from a business minded perspective, and gave me advice on how to structure CTAs, subject lines and even word counts to optimise in line with my business goals. I couldn’t recommend Capu highly enough.
Sunny Fan
Sunny Fan
Co-Founder & CEO
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I'm always mind blown by the creative taglines and blog ideas that Capu works with. A true wordsmith, who can easily zoom out and see the bigger picture. I'm sure Capu will pepper in some ideas for your business too. She's super knowledgeable about everything marketing-related and website design. Highly, highly recommend!
Imogen Clark
Imogen Clark
Content Marketing Manager
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Capu is our go-to copywriter and content writer for all things women’s health. She did an absolutely wonderful job with both our Menopause e-guide and our research paper for fertility awareness week. Not only is her copy sharp and compelling, but also Capu gives great ideas regarding content and layout and graphic recommendations. She’s not scared to tell us when she thinks something else might work better, and builds on our feedback. Plus, Capu is organised, efficient, and a pleasure to work with! We now have two great pieces of work that we’re really proud of, and that we utilise as thought leadership to bring in new client leads. Highly recommend Capu, she’s a star!
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