👉🏽 They boost conversions.
Your customer clicked on the image, looking for more details. Now, the product description could make the difference between the “Fast Checkout” (your ideal situation), or not.
👉🏽 Search engine optimisation (SEO) can ensure that your product is found through a Google search.
The most clicked on item for an e-commerce I wrote for is due to it ranking #2 for a Google keyword. ➡️That’s the goal.
👉🏽 Strengthen brand voice & build trust.
Reading the description should help your customer understand and relate to the brand.
👉🏽 Detailed product descriptions help to reduce the number of returns, as customers know exactly what they’re buying.
Returns are one of ecommerce business’ worst nightmares: costly, and extra admin.
Reach out if you’re in need for some checkout-generating, brand-voice-building product descriptions! 😉
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