Web Copy

Your website is your shopping window of today, that people browse to decide their opinion of your brand.

The words on the page make the difference of whether we buy or not, we click or not, we follow or not. I use my experience in business and writing to rapidly grasp a business’ strategy, and use words to bring it to life.

Portfolio Highlights

culthread

Leading sustainable fashion e-commerce

Full website re-vamp, increasing organic traffic by 28% in 2 months. Ranking #2 on Google for two key words.

Riad Les Hirondelles

Top 50 Hotels in Marrakech

+15% direct bookings, after website copy re-writing.

Hotdogs Harnesses

Fashionable Pet Product E-Commerce Brand

Achieved 42% landing page conversion. Designed and wrote copy for entire website.

Great Reviews

Capu isn’t just a copywriter – she’s a marketer, strategist, and innovator. She’ll understand your business with depth and passion, and translate it into the brand voice you need. Capu’s expertise in effective marketing strategies and copywriting shines through, as she balances engaging content with search engine optimisation. Her third-party perspective and understanding of the fashion industry is invaluable. I very much look forward to continuing working together!

Capu was phenomenal. Fast, professional and passionate. She did a thorough job of understanding my business and really stepped into the shoes of my customers, even though she was not personally part of this demographic. I especially appreciated how she approached copywriting from a business minded perspective, and gave me advice on how to structure CTAs, subject lines and even word counts to optimise in line with my business goals. I couldn’t recommend Capu highly enough.

I'm always mind blown by the creative taglines and blog ideas that Capu works with. A true wordsmith, who can easily zoom out and see the bigger picture. I'm sure Capu will pepper in some ideas for your business too. She's super knowledgeable about everything marketing-related and website design. Highly, highly recommend!

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